Communication Services & Visitor Magazine

How We Serve

Visitor Cover

Communication Services works to provide consistent, quality communication and support services for the Columbia Union Conference and its 12 entities, through training, consulting and information sharing. We use print, video, social media, marketing, promotion and presentations at events to keep members informed about news, information and resources for effective ministry.
Communication Services also coordinates public and media relations campaigns, strategic planning and crisis management efforts. 


Kelly Butler CoeAbout Kelly Butler Coe

In September 2021, Kelly Butler Coe was elected to serve as Director of Communication for the Columbia Union Conference.  

Kelly graduated from Andrews University (Mich.) in 1998 with a degree in Digital Media. Arriving to the Columbia Union in 2000, she was hired as graphic designer and an assistant director for Communication Services. Later, she was promoted to art director and associate director. 

“I am grateful for the mentorship that I received at the design agency where I started my career, as well as for the time I spent working for a publishing company. These opportunities prepared me for the wide variety of projects that come with working for the Seventh-day Adventist Church,” says Kelly.   

At the Columbia Union, she serves principally as project coordinator, production director, brand identity manager, webmaster, art director and designer of the Visitor magazine. Working with photographers and art directing photo shoots is what she enjoys most about her job. Researching and implementing new technologies to facilitate efficient communication practices is also a passion of hers. Most recently, she oversaw the creation of the Columbia Union Revolving Fund’s (CURF) website

Born in Hong Kong, Kelly was a “missionary kid,” spending her elementary school years in Singapore. Her time in the Columbia Union started at Spencerville Junior Academy (now Spencerville Adventist Academy) in Silver Spring, Md., where she went to middle school, followed by two years at Highland View Academy in Hagerstown, Md., where she made lifelong friends and met her husband, Michael Coe. 

Kelly’s family roots run deep in the Columbia Union, as her paternal grandfather, Albert Butler, served as treasurer of the Chesapeake Conference in 1946, eventually becoming president. He went on to become president of the New Jersey Conference, followed by his election as executive secretary of the Columbia Union, and later treasurer, at which time he started CURF. His final position was president of Columbia Union’s first health care system, at which time Kettering HealthCare (Ohio), as well as the Shady Grove (Md.) Adventist and Hackettstown (N.J.) Adventist (now closed) hospitals were developed. Kelly’s paternal grandmother, Lois Butler, was a beloved, longtime manager at the Potomac Adventist Book Center (now LivingWell).  

Michael’s grandfather, Wallace Coe, was president of the Columbia Union from 1978–85, and his mother, Charlotte McClure, is a former director of communication for the Columbia Union and managing editor of the Visitor magazine. (Fun fact: Kelly now occupies her old office!) This family history prompts conversation starters and affords Kelly the opportunity to connect with people around the union. 

In her free time, Kelly enjoys playing tennis, watching movies from the 40s and 50s and spending time with Michael and their kitties, Mikaela, Max and Marley.


Getting in Touch

Communication Services and Visitor Magazine

Telephone: (410) 997-3414

Director of Communication Services, 
Art Director and Graphic Designer:
Kelly Butler Coe
Office: ext. 573

Associate Director for Communication Services, 
Visitor News Editor and Managing Editor for Digital Media: 
V. Michelle Bernard
Office: ext. 572



Associate Director for Communication Services,
Visitor Managing Editor for Print: 
Ricardo Bacchus
Office: ext. 574



Visitor Advertising and 
Circulation Manager: Sandra Jones
Office: ext. 571




Administrative Assistant: Shirley Rowley
Office: ext. 578